Meta tags play a crucial role in your website's search engine optimization (SEO) strategy. By effectively utilizing meta tags, real estate agents can enhance their online visibility, attract potential clients, and stand out in search engine results. This strategy outlines the best practices for using meta titles, descriptions, and keywords on your website.


Understanding Meta Tags

1. Meta Title

  • Importance: The meta title is the primary tag for your homepage and acts as the first impression for each of your web pages. It is usually appended to the page name unless overridden by a page-specific title. 

  • Best Practices:

    • Keep your meta titles between 50-60 characters to avoid truncation in search engine results.

    • Conduct Google searches with key phrases you wish to rank for, and analyze the meta titles used by top-ranking websites for inspiration.

    • Ensure your meta title is clear, concise, and includes relevant keywords without being overcrowded.

2. Meta Description

  • Importance: Meta descriptions influence click-through rates by providing a brief overview of your page content in search engine results. Crafting a unique and compelling description is essential. 

  • Best Practices:

    • Aim for around 300 characters to ensure your entire description is visible in search results.

    • Avoid leaving this field blank; otherwise, search engines may select an excerpt from your page, which may not effectively convey your message.

    • Use this space to appeal to potential clients by highlighting the unique value propositions of your real estate services.

3. Keywords

  • Current Relevance: Historically, meta keywords were used to specify the keywords a page wanted to rank for. However, due to misuse, search engines like Google have stopped considering them in ranking algorithms. 

  • Best Practices:

    • Given that meta keywords are ignored by modern search algorithms, it is advisable to leave this field blank.

    • Focus instead on integrating relevant keywords naturally within your page content, titles, and descriptions. For more info on this topic from Google: Click Here


Default Settings

Your site is pre-configured with search engine-optimized Meta Tags. However, they can be customized per page.

Editing Meta Tags on Individual Pages

  • Access Advanced Page Settings:

    • Navigate to the page you wish to edit.

    • Scroll to the bottom to find Advanced Page Settings.

  • Edit Meta Tags:

    • Enter a specific title and description for the page.

    • Your homepage Meta Tags are crucial and controlled from your admin menu under SEO > Meta Tags.

    • If not overridden, the homepage settings will apply as the default.

  • Choose Relevant Titles and Descriptions:

    • Perform Google searches for your target keywords to see what others are using.

    • Ensure your Meta Tags are relevant to  what you’re trying to rank for.

Important Considerations

  • Unique Content:

    • Write unique titles and descriptions for better ranking.

    • If left blank, Google will auto-generate descriptions, which may not be ideal.

    • Your website will use your homepage meta tags by default as a precaution 

  • Meta Keywords:

    • Leave this field blank as it's been ignored by Google's algorithm since 2009.

Final Steps

  • Save Your Changes:

    • Once happy with your content,  Press save on the respective page or homepage setting


Editing your Meta Tags is vital for SEO success. By following these guidelines, you can effectively use meta tags to improve your website's SEO performance. Consistently reviewing and updating your meta tags as your services and market conditions change will help maintain an optimal online presence and drive engagement with prospective clients. 

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