The following resources will be helpful to you in learning more about search engines and how they work, creating effective keywords, starting a link popularity program and marketing your website.
Search Engine Marketing Guide
http://www.searchengineguide.com/marketing.html
What Are Links and How Do I Get ‘Em?
http://www.searchengineguide.com/jill-whalen/what-are-links-and-how-do-i-get-em.php
131 Legitimate Link Building Strategies
http://www.searchengineguide.com/robin-nobles/131-legitimate-link-building-strategies.php
How Search Engines Rank Web Pages
http://searchenginewatch.com/2167961
Introduction to Pay-Per-Click Marketing
http://www.searchengineguide.com/paid-search-advertising-ppc/