Use Video Content To Your Advantage - Difficult


6 Reasons You Should Be Using Videos:

  • Videos create a personal touch. When visitors feel like they know you and like you, you’ll have an easier time getting them to work with you.

  • Videos are exciting! Stand out from the crowd with an interesting and interactive website.

  • Videos indicate expert knowledge of both real estate and technology that will extend to helping the visitor buy or sell a home.

  • Videos increase visitor traffic to your website. It’s a simple truth: video is a great way to get more visitors from search engines.

  • Your competitors are already doing it! Every day, the barrier to entry to making great web content gets lower and lower, so if you’re not keeping up with the times, it’ll mean the difference between totally outshining everyone else and getting left in the dust.

  • Videos are just HOT! Internet users just can’t get enough video. YouTube alone has over 1 billion users.


Now that we know why adding videos to a website is good for generating new business, let’s talk about some content strategies that will allow you to get the most from your videos.


Common real estate video content ideas:

  • Listing tours
    Buyers love listing tours and there’s no better way to present a tour than with video. Some agents record themselves in front of the listing, introducing the property, and then narrate while the video goes through the home. Or, if you’re not comfortable being on camera, you can just show off the property! If you use background music, make sure you have the rights to it. YouTube offers editing tools that include a library of free to use music.

  • Introduction to yourself and your services
    This is a great strategy if you want your visitors to get to know you. Set yourself apart by talking about your background, your specialties, services you provide, and even your local area. Create that personal connection that will make your name memorable.

  • Guide visitors through your website
    Another common video strategy for real estate agents is to be a tour guide of sorts. Show people around your website, explain what you have to offer, why a visitor should register on your page, where to find listings, and more.


These are just a few topic ideas for your new video, but there are endless opportunities! Create a video tour of a neighborhood, showing off local parks and other amenities. Or, create a “commercial” for your city, including shopping, resident demographics, activities such as annual fairs or weekly farmers markets or hiking trails. Be creative and be true to you, your specialties, and your local area.


To learn more about adding video content, click here.